August 13, 2021

Peroni Libera Returns to Stockholm with ‘Live Every Moment’ Out of Home Campaign

This Summer, Peroni Libera has returned to Stockholm with an Out of Home (OOH) campaign reminding consumers to “Live Every Moment.”  

Live for two bursts, the first of which runs across June-July, the creative showcases Peroni’s brand partnership with the Aston Martin Cognizant Formula One team. In line with local regulations, the campaign promotes the brand’s alcohol-free beverage, Peroni Libera. The second element of the campaign is due to launch in September.   

The stunning creative can be seen on high impact digital OOH sites across Stockholm City Centre, with all OOH sites located within close proximity to bars and restaurants, day-part to specific hours during the evenings on weeknights and from midday on the weekend, to ensure it reaches the right people at the right time. 

The campaign was created by Trouble Maker and is planned and booked by Plexus, part of the Talon Group. It features large format digital iconic sites across Atracta and Ocean Outdoor’s digital inventory. The Peroni campaign is heroed on digital OOH with the wider campaign featuring across YouTube and Social Media to further drive engagement. 

Finty Barton, International Client Director said, “It’s great to see Peroni live again in Stockholm during the summer months with this impressive new creative. The DOOH sites chosen provide a premium platform for Peroni Libera to create maximum impact and ensure the brand is showcased in the most relevant and contextual environment, with the ad only showing at times of the day when the audience are most likely to consider the product. “

Jonny Grum, Founder & CMO, Troublemaker said, “After seeing strong levels of brand growth in Sweden last year, we wanted to come back with a bigger and better multi-channel activation in 2021 to drive additional fame and stature for Peroni Nastro Azzurro. ‘Il pit stop,’ promotes the alcohol-free variant Peroni Libera 0.0% and utilises the brand’s sponsorship of the Aston Martin Cognizant F1 team. The partnership with Plexus has allowed us integrate creative and media into a powerful two-burst campaign spanning OOH, digital video, social & digital platforms and KOLs. It’s one part of the global ‘Live every moment’ campaign, which we’re excited to bring to the market in 2022.”


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