UK Government DIT

UK Government DIT

Timing and term

February 2020 - April 2021

Countries:


Media formats:

Wall vinyl, large format billboards, light boxes, high impact digital screens, digital landmarks 

Objective

HM Government’s Department of International Trade wanted to launch a global campaign at exactly 23:01 on 31 January 2020, directly after Brexit, with their ‘Ready to Trade’ message. This focused on the world’s leading financial cities (outside of Europe) to proudly position the UK as a country open and committed to new trading opportunities.

Strategy:

The OOH strategy was designed to target a business audience in both airports and key business districts across 21 cities with the message ‘we’re the UK and we’re ready to trade with you. INVEST IN GREAT’.

Results

The client feedback has been hugely positive and they continued to commit to incremental spend which enabled them to gain exposure in additional markets.

This campaign clearly demonstrates our network capabilities, and how effectively we work across multiple markets to deliver best in class campaigns for our clients.

3
weeks turnaround from booking confirmation to going live globally
6
languages were used, co-ordinating local market requirements
21
cities to form a global strategy and project manage from recommendation, to booking, to posting.
74
media owners to coordinate within the strategy and manage the process from booking to delivery
9
time zones time zones therefore we ensured clear communication and quick response times to ensure the campaign went live as planned in each market
12
currencies to coordinate for the budgeting process

Social Amplification

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