#SendingLove

Timing and term

May - June 2020

Countries:


Media formats:

Multi-format, multi-environment DOOH

Objective

#SendingLove was a global initiative to facilitate messages of love that unite communities all over the world during the fight against the effects of COVID-19. The socially enabled DOOH campaign was the largest of its kind with a total OOH media value of US $15 Million.

Strategy:

The creative automation system developed by Grand Visual geotargets messages to the chosen city, connecting communities to messages of love from afar in a show of global strength and solidarity.

Results

The campaign has been a huge success in demonstrating the ease at which a creative OOH strategy can be consistently implemented around the world.

This campaign demonstrated the strength of Plexus’ global OOH network to co-ordinate and implement a campaign of such unprecedented scale.

The collaboration between Plexus, Grand Visual, the World Out of Home Organization and media owners was truly inspirational.

5
weeks turnaround from booking confirmation to going live globally
22
languages were used, co-ordinating local market requirements
178
cities were selected to form the global media plan which included over 1,000 digital billboards.
68
media owners were partnered with to coordinate the strategy and manage the process from booking to delivery
38
countries participated in the campaign

Social Amplification

Other Case Studies