May - June 2020
Multi-format, multi-environment DOOH
#SendingLove was a global initiative to facilitate messages of love that unite communities all over the world during the fight against the effects of COVID-19. The socially enabled DOOH campaign was the largest of its kind with a total OOH media value of US $15 Million.
The creative automation system developed by Grand Visual geotargets messages to the chosen city, connecting communities to messages of love from afar in a show of global strength and solidarity.
The campaign has been a huge success in demonstrating the ease at which a creative OOH strategy can be consistently implemented around the world.
This campaign demonstrated the strength of Plexus’ global OOH network to co-ordinate and implement a campaign of such unprecedented scale.
The collaboration between Plexus, Grand Visual, the World Out of Home Organization and media owners was truly inspirational.