Timing and term

April - September 2019


Media formats:

Wall vinyl, large format billboards, light boxes, high impact digital screens, digital landmarks.


Drive awareness to domestic audiences and position Enterprise as a global car hire brand.


Working across Enterprises’ key markets, we analysed OAG passenger data and airport owned data to identify the top performing airports and terminals in which to deploy our campaign. We did this with the aim of capturing the largest number of passengers possible. Within these airports we utilised the highest impacting formats in order to ensure that Enterprise was front of mind to both arriving and departing passengers and to raise awareness of the brand. Our campaign ran across the following airports: Rome Fiumicino, Schiphol, Athens, Istanbul and Zurich.


Across the campaign 119 million impacts were delivered.

million impacts delivered over the course of the campaign

Social Amplification

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