Enterprise

Enterprise

Timing and term

April - September 2019

Countries:


Media formats:

Wall vinyl, large format billboards, light boxes, high impact digital screens, digital landmarks.

Objective

Drive awareness to domestic audiences and position Enterprise as a global car hire brand.

Strategy:

Working across Enterprises’ key markets, we analysed OAG passenger data and airport owned data to identify the top performing airports and terminals in which to deploy our campaign. We did this with the aim of capturing the largest number of passengers possible. Within these airports we utilised the highest impacting formats in order to ensure that Enterprise was front of mind to both arriving and departing passengers and to raise awareness of the brand. Our campaign ran across the following airports: Rome Fiumicino, Schiphol, Athens, Istanbul and Zurich.

Results

Across the campaign 119 million impacts were delivered.

119
million impacts delivered over the course of the campaign

Social Amplification

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